USPIO Ltd is a technology company specializing in the creation of innovative solutions in the field of IT and software development. We are proud of our creative approach to web development and implement projects of various scales: from small landing pages to large interactive sites with rich animation.
Responsibilities:
- Manage and execute social media strategies for 3 products and 2 corporate brands in English across platforms such as Facebook, LinkedIn, and Instagram for both B2B and B2C audiences, aligning with marketing objectives and brand guidelines.
- Develop and maintain content calendars, write engaging content, create scripts for media, and collaborate with the design team to produce visually appealing graphics and videos.
- Regularly write posts, stories, ensuring the content remains fresh, engaging, and aligned with each brand’s unique identity.
- Create clear, detailed design briefs for social media visuals, including references, style guidelines, and key messages.
- Collaborate with other teams (design, marketing, product) and involve team members in content creation.
- Reach out to influencers, negotiate partnerships, and coordinate collaborations to enhance the brand’s visibility and reach.
- Respond to comments, messages, and reviews on social media and review sites.
- Monitor brand mentions and maintain a positive online presence.
- Manage and execute PR activities (news, press releases, articles). Building and maintaining relationships with journalists, editors, and media outlets.
- Monitor content performance and analyze social media metrics to evaluate the effectiveness of published content.
- Stay updated on social media trends and platform algorithm changes to refine content strategies and boost performance.
- 3+ years of experience in developing and executing social media strategies across multiple platforms.
- Expertise in handling multiple brands simultaneously is a strong advantage.
- Strong skills in creating engaging content, including copywriting, storytelling, and producing creative assets like posts, visuals, and short-form videos.
- Proficiency in using social media management tools and platform insights to analyse performance metrics, generate insights, and optimise strategies to improve KPIs.
- Expertise in building, managing, and growing communities while fostering audience engagement and implementing best practices to drive brand visibility.
- Ability to engage and collaborate with people, encouraging team participation in content creation.
- Strong command of English (B2 or higher); Russian language.
- On-site or remote
- Opportunities for professional growth
- 5/2 working schedule.
- Friendly working environment