Customer Activation Manager, Kazakhstan Traditional Trade and Kyrgyzstan is responsible for defining and developing the main growth & profit opportunities between Mars, Customers and Shoppers in Kazakhstan traditional trade channel and Kyrgyzstan, via translating Brand strategies into integrated activity plans and driving secondary display agenda.
Customer and shopper centricity and focus is one of the key business priorities and sources of growth. Customer Activation Manager is responsible for Mars Wrigley Confectionery business development through deep understanding of market trends and channel development trends, activities development and execution.
What are we looking for?
- Minimum Bachelor’s degree
- 2+ years relevant experience in sales, trade/customer/shopper marketing, brand marketing in FMCG or at Key Retailer
- English & Russian – Upper intermediate
- Experienced in MS office programs
- Drives results and engagement
- Collaborates and balances stakeholders
-
What will be your key responsibilities?
- Activation strategies development, leading and execution, with customer and consumer trends in mind, and in collaboration with Brand, Display and Sales functions.
- Being responsible for monitoring and management of Customer Activation volumes (BBs) and budget (CP) in modern trade.
- Activities alignment with stakeholders, post-launch reviews, activities continuous improvement based on collected learnings, best practice library regular updates.
- Participation in negotiation process with key customers regarding activities calendar and secondary display expansion plan.
- Secondary display expansion plan development according to channel/customer needs in collaboration with Display team.
- Developing tools and/or processes to activate and engage Traditional Trade retailers in Kazakhstan.
-
What can you expect from Mars?
- Work with over 130,000 diverse and talented Associates, all guided by the Five Principles.
- Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
- Best-in-class learning and development support from day one, including access to our in-house Mars University.
- An industry competitive salary and benefits package, including company bonus.
company bonus.