We continue to expand the team and is looking for a Deputy Head of Retention Manager. We need a true, experienced, and accomplished professional who shares our culture and values.
Responsibilities:
- Carrying out segmentation of the database and implementing remarketing strategies;
- Compose and plan email newsletter campaigns;
- Customers retention;
- Ensuring all email campaigns comply with current email best practice in the industry;
- Communication about promo events;
- Promo plan preparation;
- Preparing a technical task to designer and copywriter;
- A/B Testing on various email campaigns to establish the most effective;
- Tracking and reporting on email campaigns in order to guide improvements;
- Analysis of current email marketing campaigns and making recommendations for improvement;
- Analysis and monitoring of the main KPIs and CRM actions;
- Creation of and execution of customer engagement/acquisition strategies in line with the company’s; marketing and financial objectives.
Requirements:
- Customer-first mindset;
- Analytical and strategic thinking skills;
- Data-driven approach;
- Knowledge of different CRM systems and experience in setting up the trial, and onboarding processes using them (Customer.io, Optimove, Xtreme push);
- Engagement;
- Prior experience in retention roles (3+ years);
- Experience in team management;
- Experience and knowledge working with main KPIs such as Churn Rate, Retention Rate, GGR, NGR;
- Knowledge of analytical tools, including Google Analytics. Ability to analyze, interpret, draw conclusions and implement solutions to a variety of complex issues;
- Excellent written communication and copywriting skills in English;
- Work experience with chatbots and AI would be highly appreciated;
- Responsibility for running end-to-end projects as required.
- Full time remote work opportunities and flexible working hours.
- Paid 4 Sick Days and 1 Day Off per calendar year.
- Free online English lessons with a native speaker.
- Generous referral program.
- Training, internal workshops, and participation in international professional. conferences and corporate events.