Middle/Senior Content manager at TOFU

Tofu helps self-employed individuals and small businesses handle client invoicing and accept payments. We believe that great user experience, mobility, and simplicity make the difference.

Our current product lineup includes:

• Invoices Maker (iOS/Android/Web) – helps simplify the process of sending invoices and receiving payments. We’re currently expanding its functionality and building a full-featured web version.
• Field Service Businesses (SaaS) – a platform that helps companies with up to 20 employees easily manage clients, projects, tasks, schedules, teams, payments, and financial operations.

We’re looking for a Content Manager to help drive our growth. You’ll create high-quality content that boosts brand awareness, attracts users, and supports our business goals. Your work will play a key role in positioning us in the market, optimizing conversions, and scaling efficiently.

Responsibilities:

• Develop and implement content strategies to increase organic traffic, improve SEO metrics, and boost content-driven conversions;
• Research competitors and clients, and identify trends and hacks to solve content marketing challenges;
• Create content for all stages of the funnel: TOFU, MOFU, and BOFU;
• Distribute or oversee content distribution to grow backlinks and media mentions;
• Follow the brand’s tone of voice and tailor content specifically for U.S. audiences;
• Collaborate with the digital marketer to optimize email and messenger funnels;
• Analyze content performance metrics with the digital marketer and implement improvements based on the insights.

Requirements:

• You have more than 5 years' experience as a Content Manager. Experience working with SaaS products and the U.S. market is an advantage;
• You are an advanced user of AI tools for creating different types of content;
• Good skills in using analytics tools to track content performance, interpret data and generate actionable insights. Experience with Ahrefs / SEMrush / Google Search Console is an advantage;
• Proficiency in English (С1/B2);
• Critical thinking skills, excellent attention to detail, and a proactive attitude with a strong focus on results;
• Ability to thrive in a fast-paced startup environment with flexibility to adjust to evolving challenges;
• Experience with Webflow, Figma is an advantage.

Please provide:

• Portfolio or case studies, including key results achieved;
• Examples of content you’ve created.

We offer an opportunity to:

• Work in an international product company.
• Work with a product team that can quickly support crazy (but reasonable) ideas.
• Opportunity to join a fast-paced, innovative team where your work will have a direct impact and will appreciate.
• Work with a team with a high level of expertise and a willingness to share and expand areas of knowledge
• Work from anywhere in the world or move to Cyprus with our relocation support if you want.
• Be a part of our annual corporate event with the team. We have already been to Oman, Dubai and Mauritius.
• We offer Health Insurance package on Cyprus, and pay 100 euro gross per month for remote employee.
• Visit courses and specialized conferences to expand your knowledge; we will pay for it.
• Work with modern equipment; we provide MacBooks and mobile devices for work.
• Learn foreign languages at the company's expense.