Лаборатория Касперского

Retention manager (Campaign operations)

Не указана
  • Москва
  • Полная занятость
  • Полный день
  • От 1 года до 3 лет
  • Английский язык
  • CRM-маркетинг
  • Email-маркетинг
  • Английский — B2 — Средне-продвинутый

Position Summary:

We are looking for a hands-on specialist to join our Campaign Operations team, focused on the technical execution of CRM campaigns — Email and In-product — using a marketing automation platform. This is an ideal role for someone who enjoys setting up campaigns with precision, running A/B tests, and working with segmentation and automation tools.

Responsibilities:

  • Build and launch CRM campaigns (Email, In-product) in the marketing automation platform;
  • Translate briefs from CRM/Retention teams into technically sound campaign setups;
  • QA, test, and approve campaigns before launch;
  • Set up and manage segmentation rules based on customer data and behavior;
  • Monitor campaign performance and continuously optimize for better KPIs;
  • Collaborate closely with Retention, IT, Analytics, and Product teams;
  • Document operational processes and help onboard/train junior team members if needed.

Qualifications:

  • 1–3 years of experience in CRM, Email marketing, or campaign operations;
  • Strong execution skills and great attention to detail;
  • HTML & CSS knowledge, comfortable working with email templates/editors;
  • SQL knowledge is a plus;
  • English proficiency (Upper-Intermediate or higher);
  • Passion for technology and interest in diving deep into automation tools and data.

Note: This is not a strategic or content-focused role — it's about delivering high-quality execution of campaigns and driving technical excellence in operations.