Main Responsibilities:
- Development of a marketing strategy, market launch and promotion of the Company’s Gastro brands.
- Participation in the development, implementation and control of the marketing plan and budget.
- Insights generation through analysis of internal and external sources.
- Development and implementation of marketing activities for the assigned brands (including Internet marketing), analysis of their effectiveness.
- Achievement of planned indicators.
- Creation of content for visits.
- Providing the necessary types of promotional activities.
- Organization of training events for medical representatives with subsequent supervision of the results.
- Development of strategic partnership with KOL and the most significant medical organizations.
- Regular market visits, interaction with internal and external stakeholders.
- Compliance with the requirements of local laws and corporate policies in the conduct of operations and interaction with healthcare professionals and other stakeholders.
- Evaluation of portfolio and suggesting new product launch.
Key Personal Attributes:
- Excellent communication skills.
- Strong negotiation and influencing skills.
- Networking skills.
- Strong organizational and planning skills.
- High sense of responsibility and ownership.
- Ability to plan multiple products communication and deliver results according to plan.
Minimum Requirements:
- English level proficiency – upper-intermediate and above (B2+). You should be able to communicate fluently both written and verbal, feel comfortable to defend marketing strategy for products in English.
- A very good understanding of market trends, ability to conduct competitive analysis of the market/category/subcategory.
- Strong presentation & communication skills for effective decision making at all levels within the organization and for external stakeholders.
- Marketing experience and/or education will be a plus.