Growth marketing specialist (B2B)

We’re looking for a hands-on growth marketing specialist with a proven record of driving lead generation through paid and organic channels. You should be deeply familiar with the nuances of long-cycle B2B sales, ideally in custom software development, and able to work confidently with Western markets.

Your main goal will be to generate a steady pipeline of qualified leads by identifying high-potential niches, building campaigns around them, and ensuring a positive ROMI with minimum CAC. You’ll independently plan, launch, and optimize performance campaigns, run conversion experiments, and create marketing assets within our websites to attract and convert.

The role requires a sharp analytical mindset – someone who closely tracks SQLs, CAC, ROMI, and can defend every campaign with data.

Responsibilities

• Conduct market trends research, website performance analysis, and user behavior to target high-potential niches

• Develop and execute marketing campaigns across PPC, SEO, and social media channels to drive lead generation

• Create marketing assets such as lead magnets and landing pages as part of campaign initiatives

• Optimize landing pages and blog posts to continuously improve conversion rates

• Monitor campaign performance and lead quality to optimize spend

• Design and run experiments and A/B tests to validate new tactics and uncover untapped growth channels

• Launch ad campaigns for promoting corporate podcasts, webinars, and other events

Requirements to candidates

• At least Upper-Intermediate English level

• Strong experience in B2B marketing targeting Western markets. Ideally, in the custom software development niche

• Deep expertise in launching and optimizing lead generation campaigns across advertising channels

• Proven track record of increasing SQLs volume, boosting conversions, improving ROMI, and lowering CAC

• Solid understanding of SEO and keyword research

• Nice-to-have: experience managing and updating Wordpress websites

If you've already worked on lead generation campaigns for software companies or tech consultancies, and can back your experience with results – let's talk.

What we offer

• Salary with monthly result-based bonuses (no cap!)

• Flexible working hours

• Work from home or onsite in our European offices

• A laptop

• Internal and external trainings

• Opportunities for professional and career growth

• Corporate retreats: winter trips abroad and summer campings