An international FMCG company (operating in a restricted-promotion segment) is considering candidates for the position of Brand Manager.
Key Responsibilities:
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Develop and implement brand strategies based on market data and consumer insights.
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Plan and launch new products: analyze trends, develop packaging design, and forecast sales.
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Formulate pricing strategies considering competition and brand perception.
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Conduct marketing analytics (Nielsen, Retail Audit): analyze sales, market share, trends, and promo effectiveness.
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Prepare reports and dashboards for management, maintain database accuracy (SKU, pricing, market share).
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Conduct field brand quality control: engage with consumers, test products, evaluate POSM, and monitor shopper behavior.
Requirements and Qualifications:
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Minimum 5 years of experience in brand management.
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Knowledge of Nielsen, Retail Audit, and pricing fundamentals.
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Fluent English proficiency.