Responsibilities:
- Manages all digital channels (website, SMM, advertising, UX/UI, SEO, email)
- Leads digital marketing campaigns
- Adapts content received from Product and Corporate teams for online use
- Updating of all (B2C, B2B, SVC) sections of the corporate site www.lg.com/kz
- Control over creation of microsites and landing pages
- Control of LG social media pages and advertising campaigns for pages and publications
- Develop and implement Digital Marketing strategy
- Improve Website Performance: UI/UX, optimize for search engines (SEO)
- Develop and implement e-mail marketing strategies aligned with overall business goals.
- Oversees content creation. Managing the creation of high-quality, relevant content in KZ and RU languages
- Technical appraisal for online projects of the company
- KPI development for digital activities and analytics made by Marketing team
- Manage Digital Performance Agency performance
- Control over search companies in the Internet
- Control over digital budget of the company, document management of the projects
- Development and fulfillment of intern projects with approach of 360º.
Requirements:
- University Diploma in IT or Marketing
- Management or supervisory experience required
- 3 or more years’ experience in online marketing or website management
- English skills - Upper Intermediate
- Social media experience and understand best practices and social media trends
- A strong understanding of email marketing principles and best practices
- Experience with email marketing platforms and CRM systems
- Excellent written and verbal communication skills
- Strong analytical skills
- Experience in reading main KPI in Marketing for best performance
- Experience with A/B testing and campaign optimization
- Experience in development Website performance