Performance And Targeting SMM Specialist

Who We Are

GMY Consulting Group is a U.S.-focused consulting and outsourcing company working with businesses in e-commerce, healthcare, and service industries.

We build structured marketing systems focused on revenue, not vanity metrics.

About the Role

We are looking for a performance-driven SMM specialist who will take ownership of:

• Organic social media (LinkedIn, Instagram, Facebook)

• Paid Ads (Meta & LinkedIn)

• Email campaigns & funnels

• Community management

This role is focused on strategy, creativity, performance, and results — not on graphic design or full-scale copywriting and content manager with “posting activity”.

We are looking for The Leader who ready to step up into action and take responsibility for performance. We're looking for creative person who want to grow within in year to The Lead or The Head of SMM and CMO in next couple years.

You are responsible for growth and performance — not just posting content.

You will work with designers and copywriters who support your creative production.

This is a results-focused role.

What You’ll Do

• Build and execute SMM organic & paid strategies

• Launch and optimize ad and social media campaigns

• Manage budgets and improve ROAS, CPL, CAC

• Build and optimize funnels

• Track KPIs and improve conversion rates

• Prepare clear performance reports

• Coordinate creatives with design & copy teams

• Respond in simple manner to Google reviews and social interactions based on client guidelines

You own strategy, creativity, and performance.
The team supports you and your execution - with copywriting and image editing.

What We’re NOT Looking For

• Vanity metrics mindset (likes not equal to results)

• Pure content managers without paid ads experience

Requirements

• Strong verbal English and understanding of American culture
• Analytical and Creative mindset
• Ownership and independence
• Sense of humor and always keep head up
• Proven SMM + paid ads experience
• Real case studies with measurable results
• Understanding of funnels, ROI & conversion metrics

• Basic video editing skills for reels (CupCat, VN, Davinci Resolve, Adobe Affter or Primier Pro - its up to you) - nothing overcomplicated. Blur badge, add sticker, make brighter, cut ugly and boring parts, add text - done.

Working Format

This is a results-driven role.

We do not track start times, breaks, or micromanage your day. We don't care what you do.

We care about performance and outcomes — at the end of the day, week, month, and year.

Your schedule is flexible, but it must include:

• At least 3-4 overlapping hours with NY working time (10 AM – 2 PM NY EST time window) for meetings and communication with clients and US colleagues.

• Around 2 hours overlapping with the European team for internal coordination EU colleagues.

The rest of your working hours are fully flexible - and depends only on you.

We evaluate performance — not 24\7 hour presence.