Role Overview
The Marketing Specialist is responsible for planning and executing marketing and communication activities (online and offline) with a strong focus on store openings, influencer marketing, and local brand promotion in alignment with HQ guidelines.
Key Responsibilities
Influencer Marketing
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Cooperation with influencers and agencies (barter and paid partnerships) in coordination with HQ
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Organization of PR packages and influencer activations
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Monitoring and reporting campaign performance
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Support of brand awareness events and activations
Store Openings & Local Marketing
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Coordination of marketing activities for new store openings
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Cooperation with shopping malls, LM, and contractors
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Management of OOH campaigns (platform selection, briefing, budget control, reporting)
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Preparation and supervision of marketing materials for openings
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Reporting store opening results to HQ
Brand Communication
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Localization and adaptation of marketing materials (digital & offline)
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Support of in-store and mall advertising (banners, video/audio materials)
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Participation in joint campaigns with shopping centers
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Supervision of marketing budget usage
Administrative & Coordination
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Invoice coordination and cooperation with accounting
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Ongoing communication with HQ marketing team (Poland)
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Translation of marketing materials (social media, website, email campaigns, promotional texts)
Requirements
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1–3 years of experience in marketing, preferably in retail or FMCG
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Experience in influencer marketing and local campaign coordination
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Understanding of OOH and offline marketing processes
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Strong organizational and communication skills
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Ability to manage multiple projects simultaneously
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English – Intermediate/Upper-Intermediate (daily communication with HQ)
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Proficiency in MS Office; experience with Meta Ads is a plus.
Conditions:
- Working hours according to the local labour legislation and rules in the local subsidiary
- Remote work in accordance with the rules approved in local subsidiary
- Mobile phone, computer
- Access to the system, and the necessary office supplies
- Work location provided working space / LPP local office