Digital Specialist

We are looking for a proactive and detail-oriented Digital Specialist who will play a key role in executing the brand’s digital strategy, coordinating agencies, and ensuring efficient media budget management.

This role offers strong growth opportunities for a digital professional who wants to develop within brand marketing and work on impactful digital campaigns.

Key Responsibilities

Agency & Project Coordination

• Coordinate daily communication with digital, SMM, media agencies, and influencers
• Ensure timely and high-quality campaign execution aligned with brand guidelines
• Review agency proposals and provide structured feedback
• Monitor brand page quality and consistency

Social Media Management

• Supervise brand presence across social media platforms
• Ensure content relevance and alignment with brand positioning
• Monitor performance and recommend optimizations
• Track competitor activities and best market practices

Influencer Marketing & Special Projects

• Support planning and execution of influencer campaigns
• Participate in influencer selection and evaluation
• Coordinate collaborations and special digital activations
• Monitor and analyze campaign performance

Paid Media & Budget Management

• Work closely with media agencies to execute campaigns
• Monitor performance and efficiency of paid media activities
• Track and manage digital budgets
• Ensure effective media investment and ongoing optimization

Analytics & Reporting

• Prepare regular performance reports
• Analyze key digital metrics, including:
  Reach, Impressions, Engagement Rate, CTR, CPM, CPC, Conversions
• Provide insights and data-driven recommendations

Requirements

Experience

• 2+ years of experience in digital marketing, social media, media agency, or creative agency
• Agency experience is considered a strong advantage

Professional Skills

• Strong understanding of digital performance metrics
• Ability to analyze data and prepare reports
• Confident Excel user
• Understanding of paid media channels
• Good knowledge of social media platforms

Personal Competencies

• Strong organizational skills
• Attention to detail
• Ability to manage multiple projects simultaneously
• Proactive and solution-oriented mindset

Languages

• Russian – fluent
• Kazakh – conversational
• English – working proficiency